What is Skyscraper Technique in SEO?
Brian Dean, the popular SEO expert, has devised the popular Skyscraper Technique.
The Skyscraper Technique is essentially consisting of three simple steps, such as:
Step #1 – Finding top ranking articles for a given keyword.
Step #2 – Creating articles to offer better value than the top ranking articles.
Step #3 – Promoting the articles to generate quality links.
Spy Your Competition to Generate Kickass Content Ideas
The first step is pretty simple. All you have to do is Google the keywords and see which articles are currently rankings.
Then you have to analyse the articles to see what they say about the topics and whether they are any room for improvement.
List down the number of ideas that you can include in your article to make it more valuable than the articles.
For example, if the currently articles offer 20 different tips on a topic, you can build an article that offers 50 tips. This way you make it more comprehensive than others.
You Can Create Better Articles than Your Competitors – Here’s How
Moreover, you should try to make the content interesting, engaging and visually attractive. Everybody loves to engagement with a piece of content that contains multiple interesting images, infographics and videos as well.
Also, be sure to check your flow, proof read it for spelling/grammar, and be sure to include bucket brigades.
Tell Your Tribe You Have a Hit Piece
Writing a great article is one thing, but promoting it quite another.
If you think a well-written article earns backlinks on it’s own, you’re mistaken.
In order to offer your articles the best chance to serve your audience, you need to use emails and social media channels to inform as many people about your article as possible.
Email your co-workers, friends, family members, and even acquaintances, and tell them to offer their feedback on your articles.
This way, you will not only get a lot of eyeballs to your article, but boost its chances of getting high quality back links as well.
Watch this video and find out how Skyscraper Technique can help you boost your organic traffic by 59%.